Barneys New York
Campaign Overview
It’s no secret that we love New York—the city is in our name, after all. We especially love how the city takes on a newfound energy during Fashion Week. We aren’t the only ones to think so—we recently tapped some of the artistic minds that are part of the Dapper Studios collective, a team of creative minds who produce stunning content out of their New York studio. Helmed by creative director and style star Dapper Lou, the studio created the above video to talk about what they love about New York, especially during Fashion Week. If you feel the same way too, we want to hear about it. Read on to find out how you can be a part of our #I❤️NYFW campaign.
The Team
Creative Director + Photography - Dapper lou
Director - Anthony Prince
Producer - Equator Productions
Author - Joekenneth Museau
Stylist - Tamika Wilkins
Interview
Grown out of photo shoots that Lou used to put together in his backyard, Dapper Studios was a natural progression as his site grew and the need for indoor space became clear. “There were a number of windy days, chances of rain and cold temperatures. Getting the opportunity to work in a controlled environment made all the difference,” he tells us. “The space has a lot of natural light, so it’s reminiscent of the time I spent shooting in my backyard.”
The decision to expand from a one-man team into a full creative collective was also a natural one. “The idea happened over time as I saw myself consistently collaborating with a network of talented individuals. I could go on for hours describing everyone’s contributions to various shoots, but it was clear that we had a unique synergy. It’s really an honor to work with likeminded individuals who share the same values.”
For Fashion Week, Dapper Studios is partnering with the Council of Fashion Designers of America on a series of videos, but that’s only one example of the wide variety of work the team produces. “We create work that we love and believe in,” Lou continues. “It is influenced by our culture, personalities, and interests. Although it is a collaborative effort, our individual strengths are present in each work we produce, and everyone brings their own strengths. I’d say that sets us apart from the industry norm—we truly have our own voice.”
see more here.
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