UBER
Campaign Overview
We partnered with Uber in Miami as they elevate Art Week 2017 with
interactive and immersive experiences that connect drivers
and riders alike through the celebration of the arts. For the campaign, we documented the live art event plus on-demand art tours through the app with a local artist tour guide.
Our assignment was to showcase #ArtxUber through a distinct lens
from beginning to end with thumb-stopping visual content
and thoughtful reflection of this world-class show and cultural
moment. Prominently integrate how the experience is
enhanced with access to Uber’s on the ground activations, plus the reliability of Uber to get guest to and from the events hassle-
free so they could immerse themselves in the arts.
The Team
Creative Director: Dapper Lou
Producer - Lee Lee Hollingsworth of Collectively
Photography - Louge Delcy
Artist - Greg Mike
