Apple
CAMPAIGN OVERVIEW
Passion Project (iPhone 10)
We were commissioned by Apple to capture the essence of Marrakech Morocco by creating a photo series shot of the iPhone 10. The mission of the project was to photograph the essence of the locals and staying true to the authentic voice of the city. The project was surround the release of the iPhone 10 and was featured in Apple stores worldwide.
Apple Music
In order to create a fresh set of original art for its top local playlist brands, Apple Music has commissioned various leading African and international designers.
The new playlist art is featured in numerous leading African playlists on Apple Music, such as Mzansi House designed by Richard Hart; Mzansi Gospel designed by Beloved Beadwork; Ghana Bounce designed by Prince Jyesi ; Woza Weekenddesigned by Lynnie Z; Mzansi Hip Hop designed by Billelis + In House 3D modelling; Mzansi Jazz designed by Victoria Topping; Alternatiewe Afrikaans designed by Merwe Marchand; Afro Soul Mix and Afrikaanse Treffers designed by Studio Muti, and Mzansi Soul designed by Dapper Lou.
Rachel Newman, Apple’s global director of editorial says the artwork is meant to “connect more directly with the communities and the culture for which they were intended” and added “in many ways, it’s a visual representation of the music that you will find inside that playlist”.
