DJKhaled
247 Selects
CAMPAIGN OVERVIEW
For superstitious types, 13 can be a profoundly unlucky number. Thankfully, DJ Khaled is taking no chances with his 13th album, assembling yet another star-studded effort marked by epic blockbuster rap collabs. His pull in the game may be stronger than ever, gathering hip-hop heavyweights and contemporary hitmakers in ways that make his projects feel like events. JAY-Z, Lil Wayne, and Rick Ross unite for the title track, a triumphant victory lap with a John Legend coda.
Unlike 2021’s KHALED KHALED, which courted greater pop clout via features from Justins Bieber and Timberlake, GOD DID finds the We the Best boss more focused on hip-hop and his unofficial role as the genre’s mainstream curatorial maestro, reliably orchestrating seemingly impossible crowd-pleasing outcomes through his behind-the-scenes machinations and industry handshake connections.
We the Best familiars Drake and Future make multiple appearances—the former disco-strutting over “STAYING ALIVE” with Lil Baby and the latter in a throwback state of mind for “BEAUTIFUL” with SZA. The lines between drill and trap blur into darkness when Lil Durk, 21 Savage, and Roddy Ricch get aggressive for “KEEP GOING.” In a Khaled first, he secures a long-coveted Eminem feature on a remix of Kanye West’s JESUS IS KING standout “Use This Gospel,” effectively reuniting the two GOAT contenders on a track for the first time since 2009’s “Forever.”
We were commissioned to shoot the album cover, packaging press images.
THE TEAM
PHOTOGRAPHER - DAPPER LOU - Lougè Delcy
Assistant - Travis Matthews
Assistant - Sam Pierre