Nars
CAMPAIGN OVERVIEW
A new standard of icons has been born. This generation is seeing more and more young artists and entrepreneurs stepping up to the challenge. Creatives are more in-tune with their cultural heritage, and are creating a new narrative for representation. When all is said in done, they are dreaming bigger than ever before.
But true champions know that victory is not at the finish line alone. Victory is within the journey itself. By striving, pushing, and continuously moving forward, the GenZ kids are living icons and they are documenting every step of the way. The same authenticity that Nars have upheld, is one that the new generation strives for.
This authenticity is proven in the brands core, but within the day-to-day, never-ending pursuit of it.
There’s beauty within this struggle.
Poetry within the chase. A dream within the horizon.
The Team
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Creative & Art Direction: @dapperlou.
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Directed by: @joecavallini
DP: @whatjusee
Producer: @seenahgee
Muse: @kokeadile
Styled by: @jethehairgoddess1
Makeup: @jennyatwoodsmith
PA: @lloydcrosdale
BTS: @ceojay___
Edited by: @tesahrey
Music: @grandpa_madeit