New Balance
247 Selects
CAMPAIGN OVERVIEW
LIFE IN 247
I LIVE MY LIFE IN A CITY THAT NEVER SLEEPS. MORNING, NOON AND NIGHT, MY EXPERIENCE CONTINUES TO INSPIRE AND SHAPE WHO I AM. AND, IN TURN, MY PERSONAL EVOLUTION SHAPES MY SURROUNDINGS, 24 HOURS A DAY, 7 DAYS A WEEK. I'M AT ONE WITH MY ENVIRONMENT. WE FEED OFF ONE ANOTHER. I'M CONSTANTLY EVOLVING WITH EVERY STEP. SEEKING OUT THE NEW WHEREVER I GO. DEFINING MYSELF THROUGH FEARLESS SELF-EXPRESSION. I LIVE MY LIFE IN 247.
Deliverables
CASTING
MODELS: Torey and Khorey Justin Steward Lei'Neal
THE TEAM
CREATIVE DIRECTOR + PHOTOGRAPHER - DAPPER LOU
PHOTOGRAPHER - DANIEL RANDALL
STYLIST - TAMIKA WILKINS, SHELLY GEORGE
VIDEOGRAPHER - HERMAN JEAN-NOEL
