Peloton
Campaign Overview
For Black History Month, Peloton invites customers to celebrate with music, movement, and so much more they recognize the creative, amazing and unforgettable variety of contributions across the Black diaspora.
They designed an Apparel collection honoring artist Jean-Michel Basquiat's legacy. The collection was curated with looks that include his signature works and individual creative style.
The campaign featured Pelotons very own Bike instructors modeling the product.
